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Privacy policy

Privacy Policy


Effective date 1 October 2015


Prettyclose AB (“Prettyclose” or “We” or “Us”) operates a travel, entertainment and hospitality related social media platform including an application based concierge service (together the “Services”). This Privacy Policy explains how We collect, use, share and protect information when You use, access and interact with our Services, including, without limitation, through our website (the “Site”) or our mobile applications (the Apps). By using, accessing, or interacting with the Services, You are consenting to be bound by the terms of this Privacy Policy.


Information We Collect


Your use of the Services will require Us to collect and process both personal (eg. name, address, email, etc)  and non-personal information (eg anonymous usage data) about You.  The following types of information may be collected by Us;  


  • Personal information such as name, date of birth, address, email address You submit to Us when signing up for the Services;
  • Preferences and requirements You submit to Us when using the Services;
  • Location information transmitted by your device to identify your current location and allow Us to customize your experience based on your current location;
  • Financial information such as credit card number You submit to Us when signing up for the Services. Please see “Payment Processing” section below for more details on how your Financial information is processed;
  • Social network information obtained from your use of the social network features of the Services including name, profile picture, gender, friend lists, location, uploaded photos and comments thereto and other information You have made available or decided to share while using the Services and;
  • Usage data generated by your usage of our Services, Site and / or Apps.


The Personal information We collect from You may be transferred to, or stored at, a destination outside of the European Economic Area (“EEA”). It may also be processed by staff operating outside of the EEA who work for Us or one of our affiliates, partners or subsidiaries. Consequently, your Personal information may be processed in a country or jurisdiction with laws governing personal data collection and storage that differ from the laws and regulations applicable in your country of residence.


Children under the age of 18


Our Services are not directed to children under the age of 18 years old. For that reason, We do not knowingly allow anyone under the age of 18 to register for the Services and do not knowingly collect or store Personal information from anyone under the age of 18. If We discover that We have collected Personal information from a child under the age 18 without verification of parental consent, We will delete that information as quickly as possible. If You have any questions regarding the age limit, please contact Us on


How we use your information


We will use your information to provide the Services to You. Personal and non-personal information is used to create and personalise your profile. Preferences and requirements information will be used to tailor the Services for your profile and to improve the all round experience of using the Services. Some Financial information as well as your Personal information are required to request, confirm and finalise restaurant, hotel or event bookings made on your behalf through the Services.


We may also use your Personal and non-personal information for other purposes such as; general communication and correspondence between Us and You, managing your profile, notifying You of updates, special offers, events, products and services suitable to your profile, responding to your enquiries and comments, sending You survey requests to help Us improve and customise the Services and sending information on reward or loyalty programs You may sign up to or be eligible for.


Your usage data collected via Cookies


We may also use a variety of technologies to passively collect Usage data as You use or interact with the Services. For example, Usage data may include the browser that You are using, the URL that referred You to our Site, all of the areas within our Site that You visit, access times, precise location data, and your IP address or other unique identifier for your computer, mobile phone or other device used to access the Services. Usage data may be non-identifying or may be associated with You. Whenever we associate Usage data or a device with You, that information then becomes Personal information.


When You interact with the Services via Our Site or App, We may send cookies to your device. A cookie is a data file that We use to help us obtain your Usage data. Cookies can be disabled or controlled by setting a preference within your web browser or on your device. However, please be aware that some features of the Services may not function as designed if the ability to accept cookies is disabled.  To learn more about cookies and how You may opt-out of some of this tracking, You may wish to visit We may also engage third parties, such as marketing or analytics partners to collect information about You on Our behalf.


Sharing your Information with others


We may share your Personal Information with affiliates, third party vendors, consultants or other parties we employ to perform tasks on Our behalf, to provide content or technology to Us or to provide products or services to You in connection with your requests processed through the Services.


This Privacy Policy does not apply to the practices of those affiliates, third party vendors, consultants or other parties. While using the Services You may be re-directed to a website, platform or application of the affiliates, third party vendors, consultants or other parties. For information about their use of your Personal information, please review their respective privacy policies.


When You use the Services to request a reservation at or make a purchase from a third party vendor, We may share some of your Personal Information with that third party vendor. You may also have the option of including special preferences or providing comments in connection with your transaction and We may pass those on to the third party vendor. We may also share other information with the third party vendor generated by your use of the Services, such as your preferences and prior transaction history with that third party vendor. By initiating a transaction with a third party vendor through the Services, You consent to Us sharing the necessary Personal information with the third party vendor.


We may also share aggregated and anonymised reports of Our users’ ratings of their experiences with a third party vendor with that vendor.


The Services allow You to share your activities, comments, photos and other content with other users of the Services. You may voluntarily opt to share this information with all users of the Services or You may opt to share with only specific users. The information You opt to share with all users may also be viewable on other third party platforms that Prettyclose may have a presence on.


With the use of the internet in general, please be mindful of your personal privacy needs and the privacy needs of others as You choose whom to connect with and what to share and make public.


Payment Processing


When You sign up for the Services, Your credit card information is provided to Our payment processing provider Braintree Payment Solutions, LLC to enable the booking, confirming and paying for of requests made by You using the Services. We collect and store only the four (4) last digits of your credit card number and to help us to combat fraud.


Protecting your information


The information We collect is stored within Our databases, using standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) for protecting your Personal information and Usage data..


Nevertheless, as effective as encryption technology is, no security system is impenetrable. We cannot therefore guarantee the security of Our databases or Our third party partners’ databases. Unfortunately, the transfer of information over the internet or wireless communication is not completely secure so We cannot guarantee that your information won’t be intercepted while being transmitted to Us and / or to Our third party partners over the internet or via wireless communication. Any information You transmit to Us is done at your own risk. We assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized access, or other causes beyond our control. You are responsible for selecting and protecting your password appropriately and limiting unauthorised access to your account and / or devices.


Accessing your information


After having created a profile when signing up to use the Services, You may view and amend your profile information by accessing the Profile page on the Site and / or App. You are responsible for maintaining the accuracy of the information You submit to Us. You may also remove or update your photo at anytime by signing into your account.


We will retain your information for as long as your profile with Us is active and as is needed to provide You with the Services. If You wish to cancel your Profile or your Profile is inactive for a period of more than one year, your information may be deleted and anonymised unless it is needed to comply with a legal or regulatory obligation, resolve disputes, enforce agreements or conclude activities related to the cancellation of your profile.  


If You want to cancel Your account please contact Us by sending an email instruction from the email used to login to our Service. If You access our Services via Facebook, please use the email associated with your Facebook account. Cancellation of account requests to be sent to


Opting out


You may, of course, decline to provide Us with some or all of the information We may wish to collect from You but this may materially impact on Our ability to provide and / or  tailor the Services to your requirements and preferences.


Changes to this Privacy Policy


We are constantly trying to improve the Services and may need to change this Privacy Policy from time to time to reflect changes made to the Services and how You may interact with the Services.


Changes to this Privacy Policy are effective when posted to this page.  By continuing to access or use the Services after a change in this Privacy Policy has been posted, You are agreeing to be bound by the revised Privacy Policy.

Contacting US
If You have any questions or concerns about this Privacy Policy or any of our privacy-related practices, please contact Us at or  Prettyclose AB, Attn: Legal, Brahegatan 9, 114 37 Stockholm, Sweden